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Recent research has demonstrated that linguistic characteristics of brand names can cognitively affect product evaluations. In six experiments, the authors demonstrate that affect arising from sound repetition may also be influential. The results reveal across multiple brand names and product...
Persistent link: https://www.econbiz.de/10014157751
An increasing number of organisations in developing countries are implementing management accounting innovations in order to generate improvements in accounting practices, which would ultimately impact on financial performance. The study focuses on the implementation of one such innovation (TQM)...
Persistent link: https://www.econbiz.de/10014058462
A number of authors have suggested that macroeconomic factors impact significantly on the incidence of financial distress, and subsequently on corporate failure. However, macroeconomic factors rarely, if ever, appear as variables in predictive models seeking to identify distress and failure; the...
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Purpose – The primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities. Design/methodology/approach – This paper uses a mail survey to examine the relationships among six constructs in a...
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