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Dealing with challenges to methodological pluralism : the paradigm problem, psychological resistance and cultural barriers
Midgley, Gerald; Nicholson, John D.; Brennan, Ross - In: Industrial marketing management : the international … 62 (2017), pp. 150-159
Persistent link: https://www.econbiz.de/10011707101
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Experienced professionals and doctoral study : a performative agenda
Kelly, Simon; Nicholson, John; Johnston, Paul; Duty, Dennis - In: Industrial marketing management : the international … 92 (2021), pp. 232-243
Persistent link: https://www.econbiz.de/10012491042
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip; Harker, Michael; … - 2019 - Fourth edition
Persistent link: https://www.econbiz.de/10011871887
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A framework for key account management and revenue management integration
Wang, Xuan Lorna; Brennan, Ross - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1172-1181
Persistent link: https://www.econbiz.de/10010439583
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Cases in marketing management
Brennan, Ross (contributor) - 1995
Persistent link: https://www.econbiz.de/10004306771
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Academy of Marketing Conference 2006 "Marketing Excellence"
Baines, Paul; Brennan, Ross; Egan, John - In: Journal of marketing management : MM 22 (2006) 5-6, pp. 451-454
Persistent link: https://www.econbiz.de/10007294948
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Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garneau, Paul - 2003
Persistent link: https://www.econbiz.de/10004765854
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E-marketing action: an action learning approach to teaching e-marketing
Harker, Michael John; Brennan, Ross - In: The marketing review 3 (2002-03) 4, pp. 419-431
Persistent link: https://www.econbiz.de/10006025163
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Sophistry, relevance and technology transfer in management research: an IMP perspective
Brennan, Ross; Turnbull, Peter W. - In: Journal of business research : JBR 55 (2002) 7, pp. 595-602
Persistent link: https://www.econbiz.de/10006723157
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Using case studies in university-level marketing education
Brennan, Ross - In: Marketing intelligence & planning 27 (2009) 4, pp. 467-473
Persistent link: https://www.econbiz.de/10008259440