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Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
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Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International Journal of Forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10005418589
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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar; Kumar, V. - In: MSI reports : working paper series (2003) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10001978402
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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar; Kumar, V. - In: MSI reports : working paper series (2003) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10009893397
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FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.; Nagpal, Anish - In: Marketing research : a magazine of management and … 13 (2001) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007114292
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The power of CLV : managing customer lifetime value at IBM
Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
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Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
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Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: Journal of marketing research : JMR 44 (2007) 4, pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
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Multichannel shopping : causes and consequences
Venkatesan, Rajkumar; Kumar, V.; Ravishanker, Nalini - In: Journal of marketing 71 (2007) 2, pp. 114-132
Persistent link: https://www.econbiz.de/10003557070