Similar Search Results

Transformation of metrics and analytics in retailing : the way forward

Kumar, Virender; Venkatesan, Rajkumar - In: Journal of retailing 97 (2021) 4, pp. 496-506

Persistent link: https://www.econbiz.de/10013270690

Interfirm collaboration and exchange relationships : an agenda for future research

Borah, Sourav Bikash; Mallapragada, Girish; Bommaraju, Raghu - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 603-618

Persistent link: https://www.econbiz.de/10013271784

Refocusing loyalty programs in the era of big data : a societal lens paradigm

Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418

Persistent link: https://www.econbiz.de/10012417694

Omnichannel strategy

Venkatesan, Rajkumar; Arunachalam, S. - In: The Routledge companion to strategic marketing, (pp. 293-308). 2021

Persistent link: https://www.econbiz.de/10012498514

The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing

Venkatesan, Rajkumar; Lecinski, Jim - 2021

Marketer's challenge today -- AI marketing canvas : a strategic path forward for marketers -- Navigating this book -- Networks and nodes -- The customer relationship moments mental model -- What is artificial intelligence and machine learning? -- Elements of the AI marketing canvas -- Stage 1 :...

Persistent link: https://www.econbiz.de/10012311233

Improving customer profit predictions with customer mindset metrics through multiple overimputation

Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794

Persistent link: https://www.econbiz.de/10012107317

Measuring and managing customer engagement value through the customer journey

Venkatesan, Rajkumar; Petersen, J. Andrew; Guissoni, Leandro - In: Customer engagement marketing, (pp. 53-74). 2018

Persistent link: https://www.econbiz.de/10011739843

Conceptualizing value creation in the platform era

Wichmann, Julian R. K.; Reinartz, Werner J.; … - In: Journal of creating value 8 (2022) 2, pp. 184-203

Persistent link: https://www.econbiz.de/10014581504

Empirical Analysis of the Impact of Recommender Systems on Sales

Pathak, Bhavik; Garfinkel, Robert; Gopal, Ram; … - In: Journal of management information systems : JMIS 27 (2010) 2, pp. 159-189

Persistent link: https://www.econbiz.de/10008721511

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Kumar, V; Jones, Eli; Venkatesan, Rajkumar; Leone, Robert P - In: Journal of marketing 75 (2011) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10008818785