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How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy

Trim, Peter R.J.; Lee, Yang-Im - In: Journal of Business & Industrial Marketing 36 (2021) 10, pp. 1943-1955

Purpose: This paper aims to explore how senior business to business (B2B) marketing managers within a collectivist culture, contribute to knowledge development by interacting with staff in customer organizations to produce a co-owned marketing strategy. Design/methodology/approach: A...

Persistent link: https://www.econbiz.de/10012639861

Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust

Lee, Yang-Im; Trim, Peter R.J. - In: Marketing intelligence & planning 24 (2006) 6-7, pp. 730-745

Persistent link: https://www.econbiz.de/10007378502

Placing customer service strategy in the context of a vertical marketing system

Lee, Yang-Im; Trim, Peter R.J. - In: Strategic change : SC ; briefings in entrepreneurial finance 15 (2006) 7, pp. 331-340

Persistent link: https://www.econbiz.de/10007395603

Human resource management development and strategic management enhanced by simulation exercises

Trim, Peter R.J. - In: The journal of management development 23 (2004) 3-4, pp. 399

Persistent link: https://www.econbiz.de/10006882277

Human resource management development and strategic management enhanced by simulation exercises

Trim, Peter R.J. - In: The journal of management development 23 (2004) 4, pp. 399

Persistent link: https://www.econbiz.de/10006882552

A reflection on theory building and the development of management knowledge

Trim, Peter R.J.; Lee, Yang-Im - In: Management decision : MD 42 (2004) 3, pp. 473-480

Persistent link: https://www.econbiz.de/10006551544

How mutuality reinforces partnership development: Japanese and Korean marketing perspectives

Lee, Yang-Im; Trim, Peter R.J. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 770-780

Persistent link: https://www.econbiz.de/10010018283

Vertically integrated organisational marketing systems: a partnership approach for retailing organisations

Trim, Peter R.J.; Lee, Yang-Im - In: The journal of business & industrial marketing 21 (2006) 3, pp. 151-163

Persistent link: https://www.econbiz.de/10007224729

The integrated strategic purchasing and focused outsourcing approach

Trim, Peter R.J. - In: Strategic change : SC ; briefings in entrepreneurial finance 14 (2005) 7, pp. 381-390

Persistent link: https://www.econbiz.de/10007226684

The strategic corporate intelligence and transformational marketing model

Trim, Peter R.J. - In: Marketing intelligence & planning 22 (2004) 2-3, pp. 240-263

Persistent link: https://www.econbiz.de/10006963559