Market research should have a great deal of potential for assisting managers who want to set goals and evaluate performance of marketing and customer‐related activities. However, this potential is often overlooked or disregarded in practice. Improving the management of the market research...

Illinois agriculture and natural resource e-Extension programs have exceeded expectations. National e-Extension programs will also succeed given they explicitly help clients make decisions, make available user-friendly decision tools and data, use GIS, reward the programs' interdisciplinary...