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The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak; Shoham, Aviv - In: Journal of business-to-business marketing 25 (2018) 2, pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
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The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv; Segev, Sigal; Gavish, Yossi - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
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Technometric benchmarking: identifying sources of superior customer value
Shoham, Aviv (contributor) - In: Strategic global marketing : issues and trends, (pp. 1-26). 2002
Persistent link: https://www.econbiz.de/10001777077
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The competitive positioning of foreign MNEs in domestic markets : theoretical extensions and evidence from the Israeli market
Fiegenbaum, Avi; Lavie, Dovev; Shoham, Aviv - In: Management international review : mir ; journal of … 44 (2004) 3, pp. 261-284
Persistent link: https://www.econbiz.de/10002188158
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Purchasing illegal copies of movies' videos as an unethical consumer behavior : an Israeli study
Shoham, Aviv; Ruvio, Ayalla; Davidow, Moshe - In: Consumer behavior, (pp. 249-259). 2009
Persistent link: https://www.econbiz.de/10003838151
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Matching e-tailing strategies to customers's behaviour : three levels of interaction
Florenthal, Bela; Shoham, Aviv - In: Electronic markets : benefits, costs and risks, (pp. 11-35). 2009
Persistent link: https://www.econbiz.de/10003938786
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A qualitative study of mother-adolescent daughter-vicarious role model consumption interactions
Gavish, Yossi; Shoham, Aviv; Ruvio, Ayalla - In: The journal of consumer marketing 27 (2010) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10003942436
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Gender-role views and gift-giving behaviors in Israel
Dalakas, Vassilis; Shoham, Aviv - In: The journal of consumer marketing 27 (2010) 4, pp. 381-389
Persistent link: https://www.econbiz.de/10008651282
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Born global firms : the differences between their short- and long-term performance drivers
Efrat, Kalanit; Shoham, Aviv - In: Journal of world business : JWB 47 (2012) 4, pp. 675-685
Persistent link: https://www.econbiz.de/10009663567
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What does this gift say about me, you, and us? : the role of adolescents' gift giving in managing their impressions among their peers
Segev, Ruthie; Shoham, Aviv; Ruvio, Ayalla - In: Psychology & marketing 29 (2012) 10, pp. 752-764
Persistent link: https://www.econbiz.de/10009626427