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On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach
Licata, Jane W.; Mowen, John C.; Harris, Eric G.; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 256-271
Persistent link: https://www.econbiz.de/10006151050
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On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach
Licata, Jane W.; Mowen, John C.; Harris, Eric G.; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 256
Persistent link: https://www.econbiz.de/10006151051
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Multiple Sources in Advertising Appeals: When Product Endorsers Are Paid by the Advertising Sponsor
Moore, David J.; Mowen, John C.; Reardon, Richard - In: Journal of the Academy of Marketing Science 22 (1994) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10006155375
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Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Donavan, D.Todd; Brown, Tom J.; Mowen, John C. - In: Journal of marketing 68 (2004) 1, pp. 128-146
Persistent link: https://www.econbiz.de/10005929503
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Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development
Spears, Nancy E.; Mowen, John C.; Chakraborty, Goutam - In: Journal of business research : JBR 37 (1996) 2, pp. 87-96
Persistent link: https://www.econbiz.de/10006739502
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RESEARCH NOTES AND COMMUNICATIONS - The Customer Orientation of Service Workers: Personality Trait Effects on Self- and Supervisor Performance Ratings
Brown, Tom J.; Mowen, John C.; Donavan, D.Todd; Licata, … - In: Journal of marketing research : JMR 39 (2002) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10006655462
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Role Stressors and Retail Performance: The Role of Perceived Competitive Climate
Arnold, Todd; Flaherty, Karen E.; Voss, Kevin E.; … - In: Journal of retailing 85 (2009) 2, pp. 194-205
Persistent link: https://www.econbiz.de/10008259745
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Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10008272712
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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268
Persistent link: https://www.econbiz.de/10008317256
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Visual product aesthetics: A hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European journal of marketing : EJM 44 (2010) 11, pp. 1744-1763
Persistent link: https://www.econbiz.de/10008720169