Management Schools in India have been doing a great job of management education, producing very good employable managers so crucially required to strengthen and take forward India`s development process. Unfortunately however, when it comes to research such institutions have been found wanting....

Does a brand benefit from being perceived as market leader or market pioneer? What happens when a brand is misperceived as market leader or market pioneer? This research presents an empirical design that tests if consumer awareness of market leadership and market pioneership has an impact on...

The research described in this paper examines two corporate ability (CA)associations at both company and product perception levels through the use of two category exemplar cues, market leadership and market pioneership. The research investigates the directionality and degree to which company...