Hunt, Kenneth A.; Bristol, Terry; Bashaw, R. Edward - In: Journal of Services Marketing 13 (1999) 6, pp. 439-452
Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and dysfunctional. The need exists to identify the different types of fans due to the inadequacies of past theories to explain the...
