A conceptual approach to classifying sports fans
Year of publication: |
1999
|
---|---|
Authors: | Hunt, Kenneth A. ; Bristol, Terry ; Bashaw, R. Edward |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 13.1999, 6, p. 439-452
|
Publisher: |
MCB UP Ltd |
Subject: | Sport | Individual behaviour | Consumer behaviour | Services marketing |
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