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II The Sages Speak: Invited Es...
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Consumer behaviour
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Lehmann, Donald R.
246
Winer, Russell S.
24
Farley, John U.
22
Gupta, Sunil
16
Kopalle, Praveen K.
15
Keller, Kevin Lane
12
Parker, Jeffrey R.
11
Goldenberg, Jacob
10
Neslin, Scott A.
10
Stremersch, Stefan
9
Biswas, Dipayan
8
Krishna, Aradhna
8
Stahl, Florian
7
Han, Sangman
6
Heitmann, Mark
6
Lynch, John G.
6
Stuart, Jennifer Ames
6
Halbheer, Daniel
5
Mela, Carl F.
5
Netzer, Oded
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Stephen, Andrew T.
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Sultan, Fareena
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Ailawadi, Kusum L.
4
Holbrook, Morris B.
4
Howard, John A.
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Hulbert, James M.
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Moore, William L.
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Anderson, Eugene W.
3
Botti, Simona
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Corfman, Kim P.
3
DeSarbo, Wayne S.
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Fornell, Claes
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Golmohammadi, Alireza
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Harlam, Bari A.
3
Hong, Jae Weon
3
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3
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3
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3
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Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
Marketing Science Institute <Cambridge, Mass.>
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
15
Journal of marketing research : JMR
13
Marketing letters : a journal of research in marketing
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Brand management ; Vol. 2
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Columbia Business School Research Paper
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Control of 'error' in market research data
1
European journal of marketing : EJM
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Handbook of marketing decision models
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Handbook of research on customer equity in marketing
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Handbook of research on marketing and corporate social responsibility
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Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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International marketing review
1
Journal of Consumer Psychology
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ECONIS (ZBW)
144
OLC EcoSci
59
RePEc
26
USB Cologne (EcoSocSci)
14
BASE
2
Other ZBW resources
1
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1
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
Saved in:
2
Creating and writing effective research
Lehmann, Donald R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10011774959
Saved in:
3
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
Saved in:
4
Evaluating marketing strategy in a multiple brand market
Lehmann, Donald R.
- In:
Journal of business administration : publication of the …
3
(
1971
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10002364787
Saved in:
5
Responses to advertising a new car
Lehmann, Donald R.
- In:
Journal of advertising research
17
(
1977
)
4
,
pp. 23-27
Persistent link: https://www.econbiz.de/10002365272
Saved in:
6
Television show preference : application of a choice model
Lehmann, Donald R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 47-55
Persistent link: https://www.econbiz.de/10002365273
Saved in:
7
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
8
Using specific attributes for predicting television show audience share
Lehmann, Donald R.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 319-323
Persistent link: https://www.econbiz.de/10003616019
Saved in:
9
Using regression to answer "what if"
Lehmann, Donald R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 255-266)
.
2006
Persistent link: https://www.econbiz.de/10003420122
Saved in:
10
The evolving world of research in marketing and the blending of theory and data
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012288653
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