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II The Sages Speak: Invited Es...
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Lehmann, Donald R.
250
Winer, Russell S.
24
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23
Gupta, Sunil
16
Kopalle, Praveen K.
15
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ECONIS (ZBW)
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31
The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
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32
Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
- In:
The connected customer : the changing nature of …
,
(pp. 283-305)
.
2010
Persistent link: https://www.econbiz.de/10003951896
Saved in:
33
Consumer expectations and culture : the effect of belief in karma in India
Kopalle, Praveen K.
;
Lehmann, Donald R.
;
Farley, John U.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003997845
Saved in:
34
Measuring images of foreign products
Ofir, Chezy
;
Lehmann, Donald R.
- In:
The Columbia journal of world business : publ. …
21
(
1986
)
2
,
pp. 105-108
Persistent link: https://www.econbiz.de/10003615874
Saved in:
35
Objective and strategy determination: some empirical results
Hulbert, James M.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
11
(
1983
)
4
,
pp. 427-438
Persistent link: https://www.econbiz.de/10003616007
Saved in:
36
Objective and stategy determination: some empirical results
Hulbert, James M.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
11
(
1983
)
4
,
pp. 427-438
Persistent link: https://www.econbiz.de/10003583345
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37
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2008
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
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38
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
39
After test marketing, what?
Farley, John U.
;
Howard, John A.
;
Lehmann, Donald R.
- In:
Proceedings of the Business and Economic Statistics …
(
1970
),
pp. 288-296
Persistent link: https://www.econbiz.de/10003545012
Saved in:
40
Communication and new product adoption
Lehmann, Donald R.
;
Mayzlin, Dina
- In:
The Sage handbook of advertising
,
(pp. 366-380)
.
2007
Persistent link: https://www.econbiz.de/10003570559
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