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ARTICLES - Diagnosing Cultural...
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Strategy & leadership : a publication of Strategic Leadership Forum
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51
The portable MBA in strategy
Fahey, Liam
(
contributor
)
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10004605522
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52
Macroenvironmental analysis for strategic management
Fahey, Liam
;
Narayanan, Vadake K.
-
1986
Persistent link: https://www.econbiz.de/10009586475
Saved in:
53
Institutional evolution as an emerging focus in scenario planning
Narayanan, V.K.
;
Fahey, Liam
- In:
Futures : the journal of policy, planning and futures …
38
(
2006
)
8
,
pp. 972-992
Persistent link: https://www.econbiz.de/10007281261
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54
ADVERTISING EFFECTIVENESS - Linking advertising to brand and market-based assets - How to leverage market-based assets to grow shareholder value: The Microsoft case
Srivastava, Rajendra
;
Fahey, Liam
;
Shervani, Tasadduq
- In:
ADMAP : for decisionmakers in advertising, marketing, …
35
(
2000
)
2
,
pp. 33-36
Persistent link: https://www.econbiz.de/10006778192
Saved in:
55
FEATURES - STRATEGY - Scenario Learning - The key strategy challenge today is to anticipate and interpret change in and around your marketplace -- And use that change to develop wi...
Fahey, Liam
- In:
Management review
89
(
2000
)
3
,
pp. 29-34
Persistent link: https://www.econbiz.de/10006189120
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56
Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10005979235
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57
The Relevance of the Institutional Underpinnings of Porter's Five Forces Framework to Emerging Economies: An Epistemological Analysis
Narayanan, V.K.
;
Fahey, Liam
- In:
Journal of management studies : JMS
42
(
2005
)
1
,
pp. 207-224
Persistent link: https://www.econbiz.de/10005879160
Saved in:
58
Section IV: What Are the Contributions of Marketing to Organizational - Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activit...
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
63
(
1999
),
pp. 168-179
Persistent link: https://www.econbiz.de/10005964034
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59
Joan Magretta: what executives can learn from revisiting Michael Porter
Allio, Robert J.
;
Fahey, Liam
- In:
Strategy & leadership : a publication of Strategic …
40
(
2012
)
2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10009835892
Saved in:
60
Intelligence teams
Fahey, Liam
;
Herring, Jan
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10007392005
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