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PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING - A mounting wave of consumer discontent has yet to reach the bottom line. But sooner or later, corporate performance will...

Fournier, Susan; Dobscha, Susan; Mick, David Glen - In: Harvard business review : HBR 76 (1998) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10005979508

Paradoxes of technology : consumer cognizance, emotions, and coping strategies

Mick, David Glen; Fournier, Susan - 1998

Persistent link: https://www.econbiz.de/10000996255

Technological consumer products in everyday life : ownership, meaning, and satisfaction

Mick, David Glen; Fournier, Susan - 1995

Persistent link: https://www.econbiz.de/10000917640

Rediscovering Satisfaction

Fournier, Susan; Mick, David Glen - In: Journal of marketing 63 (1999) 4, pp. 5-23

Persistent link: https://www.econbiz.de/10005964059

Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies

Mick, David Glen; Fournier, Susan - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 123-143

Persistent link: https://www.econbiz.de/10006669275

Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies.

Mick, David Glen; Fournier, Susan - In: Journal of Consumer Research 25 (1998) 2, pp. 123-43

Although technological products are unavoidable in contemporary life, studies focusing on them in the consumer behavior field have been few and narrow. In this article, we investigate consumers' perspectives, meanings, and experiences in relation to a range of technological products, emphasizing...

Persistent link: https://www.econbiz.de/10005735648