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The strategic use of legal margins : how to introduce an extension of someone else’s brand
Petty, Ross D. - In: Legal strategies : how corporations use law to improve …, (pp. 317-333). 2010
Persistent link: https://www.econbiz.de/10003936798
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Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
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Using the law to protect the brand on social media sites : a three "M"s framework for marketing managers
Petty, Ross D. - In: Management research review 35 (2012) 9, pp. 758-769
Persistent link: https://www.econbiz.de/10009660486
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From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D. - In: Journal of historical research in marketing 5 (2013) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
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Reflections on my experience with the Federal Trade Commission transition in the early 1980s
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 212-216
Persistent link: https://www.econbiz.de/10010439107
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Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 2, pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
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The codevelopment of trademark law and the concept of brand marketing in the United States before 1946
Petty, Ross D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10008935191
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Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D. - In: The journal of brand management : an international journal 15 (2007/08) 4, pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
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Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D. - In: The journal of brand management : an international journal 15 (2007/08) 3, pp. 190-197
Persistent link: https://www.econbiz.de/10003627425