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Marketing Research in the Cour...
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Marktforschung
56
Theorie
26
Theory
26
Market research
20
Marketing
19
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
18
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16
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16
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14
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14
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11
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11
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10
Paul E. Green
10
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10
International marketing
9
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9
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8
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8
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8
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7
Internationales Marketing
7
Marketingforschung
7
Marktsegmentierung
7
Multivariate analysis
7
Advertising
6
Absatz
5
Entscheidung
5
Scientific method
5
Wissenschaftliche Methode
5
Absatztheorie
4
Advertising effects
4
Betriebsmaterialwirtschaft
4
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223
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181
English
132
German
2
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Green, Paul E.
168
Wind, Yoram
137
Krieger, Abba M.
62
Robinson, Patrick J.
16
Sheth, Jagdish N.
16
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
Mahajan, Vijay
12
Douglas, Susan P.
11
DeSarbo, Wayne S.
10
Frank, Ronald E.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Rao, Vithala R.
8
Pollak, Moshe
7
Sharp, Byron
6
Carroll, J.
5
Gunther, Robert E.
5
Jain, Arun K.
5
Wind, Yoram (Jerry)
5
Claycamp, Henry J.
4
Hu, Ye
4
Lodish, Leonard M.
4
Alderson, Wroe
3
DeSarbo, Wayne
3
Douglas, Susan
3
FitzRoy, Peter T.
3
Gastwirth, Joseph L.
3
Gross, Irwin
3
Halbert, Michael H.
3
Kleindorfer, Paul R.
3
Lenk, Peter J.
3
Massy, William F.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Srinivasan, V.
3
Thomas, Robert J.
3
Young, Martin R.
3
Chaturvedi, Anil
2
Crook, Colin
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
4
American Marketing Association
1
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
19
Legends in marketing
17
Journal of advertising research
13
Fundamentals of marketing research ; Vol. 6
10
Journal of marketing
9
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European journal of operational research : EJOR
4
Journal of Business Research
4
Management Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Business Horizons
3
Business horizons
3
European Journal of Marketing
3
Journal of Consumer Research
3
Journal of business research : JBR
3
Journal of the Market Research Society : JMRS
3
Marketing models : quantitative and behavioral
3
New-product forecasting : models and applications
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Decision sciences : DS
2
European journal of marketing : EJM
2
International series in quantitative marketing
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
2
Marketing management and strategy : a reader
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prentice-Hall foundations of marketing series
2
Prentice-Hall international series in management
2
Review of marketing research
2
Statistics & Probability Letters
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
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ECONIS (ZBW)
202
RePEc
44
OLC EcoSci
36
USB Cologne (EcoSocSci)
27
Other ZBW resources
6
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101
Uncertainty, information, and marketing decisions
Green, Paul E.
- In:
Theory in marketing
,
(pp. 333-354)
.
1964
Persistent link: https://www.econbiz.de/10002540090
Saved in:
102
An update of real-world TV advertising tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
Saved in:
103
Secretary problem of minimizing expected rank : a simple suboptimal approach with generalizations
Krieger, Abba M.
-
2009
Persistent link: https://www.econbiz.de/10003847011
Saved in:
104
An analysis of real world TV advertising tests : a 15-year update
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 341-353
Persistent link: https://www.econbiz.de/10003611067
Saved in:
105
Extreme(ly) mean(ingful)
Krieger, Abba M.
;
Pollak, Moshe
;
Samuel-Cahn, Ester
-
2008
Persistent link: https://www.econbiz.de/10003686112
Saved in:
106
Beat the mean : better the average
Krieger, Abba M.
;
Pollak, Moshe
;
Samuel-Cahn, Ester
-
2007
Persistent link: https://www.econbiz.de/10003686156
Saved in:
107
Generalized bomber and fighter problems : offline optimal allocation of a discrete asset
Krieger, Abba M.
;
Samuel-Cahn, Ester
-
2012
Persistent link: https://www.econbiz.de/10009658772
Saved in:
108
The noisy secretary problem and some results on extreme concomitant variables
Krieger, Abba M.
;
Samuel-Cahn, Ester
-
2012
Persistent link: https://www.econbiz.de/10009618173
Saved in:
109
A generalized secretary problem
Krieger, Abba M.
;
Samuel-Cahn, Ester
-
2014
Persistent link: https://www.econbiz.de/10010478105
Saved in:
110
Interpolation from grouped data for unimodal densities
Krieger, Abba M.
;
Gastwirth, Joseph L.
- In:
Econometrica : journal of the Econometric Society, an …
52
(
1984
)
2
,
pp. 419-426
Persistent link: https://www.econbiz.de/10002263202
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