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Bayesian decision theory in advertising
Green, Paul E. - In: Journal of advertising research 2 (1962) 4, pp. 33-41
Persistent link: https://www.econbiz.de/10002539158
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Bayesian decision theory in advertising
Green, Paul E. - In: Marketing models : quantitative and behavioral, (pp. 280-295). 1964
Persistent link: https://www.econbiz.de/10002539170
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Bayesian decision theory in pricing strategy
Green, Paul E. - In: Marketing models : quantitative and behavioral, (pp. 298-312). 1964
Persistent link: https://www.econbiz.de/10002539185
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Bayesian decision theory in pricing strategy
Green, Paul E. - In: Readings in marketing : the qualitative and …, (pp. 416-431). 1967
Persistent link: https://www.econbiz.de/10002539200
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Bayesian decision theory in pricing strategy
Green, Paul E. - In: Journal of marketing 27 (1963) 1, pp. 5-14
Persistent link: https://www.econbiz.de/10002539216
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Bayesian decision theory in pricing strategy
Green, Paul E. - In: Marketing management and administrative action, (pp. 483-498). 1968
Persistent link: https://www.econbiz.de/10002539230
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Bayesian decision theory in princing strategy
Green, Paul E. - In: Marketing management and the Indian economy, (pp. 287-304). 1970
Persistent link: https://www.econbiz.de/10002539241
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Bayesian statistics & product decisions
Green, Paul E. - In: Business horizons 5 (1962) 3, pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
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Bayesian statistics and product decisions
Green, Paul E. - In: Marketing models : quantitative and behavioral, (pp. 313-325). 1964
Persistent link: https://www.econbiz.de/10002539293
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Bayesian statistics and product decisions
Green, Paul E. - In: Organizational decision making, (pp. 303-311). 1967
Persistent link: https://www.econbiz.de/10002539303