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Consumer evaluation of money as a gift : a two-utility model and an empirical test
Pieters, Rik; Robben, Henry S. - In: Kyklos : international review for social sciences 52 (1999) 2, pp. 173-200
Persistent link: https://www.econbiz.de/10001440264
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The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans (contributor); Pieters, Rik (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
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Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik; Warlop, Luk - 1998
Persistent link: https://www.econbiz.de/10000990869
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Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.; Pieters, Rik - 1998
Persistent link: https://www.econbiz.de/10000992086
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Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
Pieters, Rik (contributor) - 1998
Persistent link: https://www.econbiz.de/10000995208
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Using means-end structures for benefit segmentation in a service industry
Botschen, Günther - In: Advances in services marketing, (pp. 155-180). 1997
Persistent link: https://www.econbiz.de/10001297065
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Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van; Pieters, Rik - In: Journal of economic psychology : research in economic … 37 (2013), pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
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Consumer Evaluation of Copycat Brands : The Effect of Imitation Type
van Horen, Femke - 2012
Copycat brands imitate the trade dress of a leader brand to free ride on the latter's equity. Copycats can imitate the distinctive, perceptual features of the leader brand, such as the lilac color of the Milka chocolate brand, or they can imitate the underlying meaning or theme of the leader...
Persistent link: https://www.econbiz.de/10013107050
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Online advertising suppresses visual competition during planned purchases
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 374-393
Persistent link: https://www.econbiz.de/10012654909
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814