Online advertising suppresses visual competition during planned purchases
Year of publication: |
2021
|
---|---|
Authors: | Lans, Ralf van der ; Pieters, Rik ; Wedel, Michel |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 3, p. 374-393
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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