This article takes a longitudinal approach to examine the evolution of e-retail sites in reference to service delivery performance. Using a content analysis approach, product-related e-service attributes currently available on women's apparel websites were identified and quantified in order to...

Purpose: The purpose of the study is to investigate how mental imagery evoked from sensory in-store experience influences consumer anticipatory emotion, perceived ownership and decision satisfaction which eventually impact positive consumer responses such as behavioural intent. In this study,...

Purpose: The purpose of the study is to investigate the effects of interactivity and vividness on perceived usefulness and perceived enjoyment and their consequent impacts on consumer behavioral responses in a retail furniture VR store context. Considering the lack of VR empirical research, the...