Effects of web site atmospherics on consumer responses : music and product presentation
Jung-Hwan Kim; Minjeong Kim, Sharron J. Lennon
| Year of publication: |
2009
|
|---|---|
| Authors: | Kim, Jung-hwan ; Kim, Minjeong ; Lennon, Sharron J. |
| Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 1, p. 4-19
|
| Subject: | Website | Konsumentenverhalten | Consumer behaviour | Musik | Music | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003936382