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Nation branding : concepts, issues, practice
Dinnie, Keith - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003571700
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Japan's nation branding : recent evolution and potential future paths
Dinnie, Keith - In: Japan aktuell : journal of current Japanese affairs 16 (2008) 3, pp. 52-65
Persistent link: https://www.econbiz.de/10003761335
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Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture
Dinnie, Keith - In: Marketing theory 18 (2018) 1, pp. 31-53
Persistent link: https://www.econbiz.de/10011825450
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Nation branding : concepts, issues, practice
Dinnie, Keith - 2022 - 3rd edition
Persistent link: https://www.econbiz.de/10013460439
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Nation branding : concepts, issues, practice
Dinnie, Keith - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004894639
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Clusters, social networks and marketing collaboration in small firms : exploratory evidence from Chile and Scotland
Felzensztein, Christian - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 230-244
Persistent link: https://www.econbiz.de/10003743269
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The importance of natural resources-based industry clusters in Latin America : the case of Chile
Felzensztein, Christian - In: Handbook of business practices and growth in emerging …, (pp. 221-234). 2010
Persistent link: https://www.econbiz.de/10003946290
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International entrepreneurship in and from emerging economies
Felzensztein, Christian - In: Journal of international entrepreneurship 14 (2016) 1, pp. 5-7
Persistent link: https://www.econbiz.de/10011719059
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Clusters, social networks and marketing collaboration in small firms : exploratory evidence from Chile and Scotland
Felzensztein, Christian - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 230-244
Persistent link: https://www.econbiz.de/10009867751
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The interplay between SME owner-managers and the brand-as-a-person
Centeno, Edgar; Cambra-Fierro, Jesus; Vazquez-Carrasco, … - In: Journal of Product & Brand Management 28 (2019) 4, pp. 555-572
Purpose: The purpose of this paper is to investigate the largely unexplored conceptualisation of the brand-as-a-person metaphor in small-to-medium-sized enterprises (SMEs) by examining its potential relation with the SME owner-manager, the pathways to its creation and development and the...
Persistent link: https://www.econbiz.de/10012076756