Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture
Year of publication: |
March 2018
|
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Authors: | Dinnie, Keith |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 18.2018, 1, p. 31-53
|
Subject: | Brand architecture | contingent self-definition | place branding | region brands | the Netherlands | Niederlande | Netherlands | Markenführung | Brand management | Standortmarketing | Place marketing |
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