Interest in the concept and practice of nation branding has proliferated in recent years. Whilst it is clearly true that nations have always sought to promote themselves and their economic, diplomatic and military interests, it has only been in the last decade or so that nations have turned to...

Within European cross-border health care, recent studies have identified several types of international patients. Within the Anglo-Saxon setting, the specific terminology of medical tourism is used. The analytical purpose of the paper is to resolve this semantic difference by suggesting an...

Purpose – Set in the newly emerging hybrid product research stream, and reflecting trends towards multi‐national production and sourcing, this paper aims to present a three‐country study on perceived quality and image of automobiles “made in and for” Southeast Asia....

Purpose – This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing...

Purpose The purpose of this paper is to explore the place branding dimensions of a city undergoing a concerted effort to build a distinctive brand for itself. Design/methodology/approach A qualitative, exploratory approach is adopted, applying the ICON model of place branding to the...

Purpose – To analyze whether perceived corporate reputation and customer satisfaction are directly associated with customer intention. Design/methodology/approach – Using structural equation modeling, the study is based on the responses to a written questionnaire of 462 customers of a large...