Purpose – The purpose of this paper is to explore the effects of online advertising spending on automobile sales through both search and non-search advertising. Design/methodology/approach – Sales data of the top 52 vehicle models were collected in two consecutive years in China. The...

Purpose – The purpose of this study was to identify similarities and differences in US and Chinese subjects’ emotional responses to and perceptions of courtesy of simulated English-language communication prompts. Design/methodology/approach – Data were collected through a web-based...

The Lower Paleozoic reservoir in the Micangshan tectonic zone is a new shale gas exploration area with excellent potential. However, the hydrocarbon migration and accumulation histories of this reservoir have not been thoroughly elucidated and urgently require further research. Fluid inclusions...

This paper presents an optimal technique for parameter estimation of a Solid Oxide Fuel Cell (SOFC) model. The idea is to minimize the Sum of Squared Error (SSE) between the output voltage and the experimental data. To achieve this purpose, a new metaheuristic, called the Converged Grass Fibrous...