Narrow search
Showing 21 - 30 of 46
Cover Image
Export channel design : the use of foreign distributors and agents
Bello, Daniel C.; Lohtia, Ritu - 2008
Persistent link: https://www.econbiz.de/10003657207
Cover Image
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Cover Image
The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu; Donthu, Naveen; Hershberger, Edmund K. - In: A reader in marketing communications, (pp. 201-213). 2005
Persistent link: https://www.econbiz.de/10003292732
Cover Image
The usefulness of online reviews in financial services
Guillory, Monica D.; Lohtia, Ritu; Donthu, Naveen - In: International journal of electronic marketing and … 7 (2016) 1, pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Cover Image
An institutional analysis of supply chain innovations in global marketing channels
Bello, Daniel C.; Lohtia, Ritu; Sangtani, Vinita - In: Industrial marketing management : the international … 33 (2004) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10006249901
Cover Image
Hybrid governance: The role of transaction costs, production costs and strategic considerations
Bello, Daniel C.; Dant, Shirish P.; Lohtia, Ritu - In: The journal of business & industrial marketing 12 (1997) 2, pp. 118-133
Persistent link: https://www.econbiz.de/10007370933
Cover Image
Export Channel Design: The Use of Foreign Distributors and Agents
Bello, Daniel C.; Lohtia, Ritu - In: Journal of the Academy of Marketing Science 23 (1995) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10006154900
Cover Image
The role of commitment in foreign-Japanese relationships: mediating performance for foreign sellers in Japan
Lohtia, Ritu; Bello, Daniel C.; Yamada, Teruhisa; … - In: Journal of business research : JBR 58 (2005) 8, pp. 1009-1018
Persistent link: https://www.econbiz.de/10006713884
Cover Image
Collaborative Relationships for Component Development: The Role of Strategic Issues, Production Costs, and Transaction Costs
Bello, Daniel C.; Lohtia, Ritu; Dant, Shirish P. - In: Journal of business research : JBR 45 (1999) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10006731261
Cover Image
What Constitutes a Transaction-Specific Asset? An Examination of the Dimensions and Types
Lohtia, Ritu; Brooks, Charles M.; Krapfel, Robert E. - In: Journal of business research : JBR 30 (1994) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10006744778