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OBSERVATIONS - The Impact of Content and Design Elements on Banner Advertising Click-through Rates
Lohtia, Ritu; Donthu, Naveen; Hershberger, Edmund K. - In: Journal of advertising research 43 (2003) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10006505224
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Building trust in US–Japanese business relationships: Mediating role of cultural sensitivity
Lohtia, Ritu; Bello, Daniel C.; Porter, Constance Elise - In: Industrial marketing management : the international … 38 (2009) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10008225938
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Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu; Donthu, Naveen; Yaveroglu, Idil - In: Journal of business research : JBR 60 (2007) 4, pp. 365-370
Persistent link: https://www.econbiz.de/10007603403
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Business-to-Business Advertising: What Are the Dimensions of an Effective Print Ad?
Lohtia, Ritu; Johnston, Wesley J.; Aab, Linda - In: Industrial marketing management : the international … 24 (1995) 5, pp. 369-378
Persistent link: https://www.econbiz.de/10006329612
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Effects of Source and Paper Color on Response Rates in Mail Surveys: Color may have no impact, but the effects of sponsorship are black and white
Greer, Thomas V.; Lohtia, Ritu - In: Industrial marketing management : the international … 23 (1994) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10006349453
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Improving Trade Show Effectiveness by Analyzing Attendees - The first step in selecting trade shows
Bello, Daniel C.; Lohtia, Ritu - In: Industrial marketing management : the international … 22 (1993) 4, pp. 311-318
Persistent link: https://www.econbiz.de/10006358885
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The Impact of Transaction-specific Investments on Buyer-Seller Relationships
Lohtia, Ritu; Krapfel, Robert E. - In: The journal of business & industrial marketing 9 (1994) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10007087214
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Building trust in US–Japanese business relationships: Mediating role of cultural sensitivity
Lohtia, Ritu; Bello, Daniel C.; Porter, Constance Elise - In: Industrial marketing management : the international … 38 (2009) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10008894893
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Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.; Lohtia, Ritu; Paulich, Brianna JeeWon - In: Journal of marketing education : JME 45 (2023) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
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The Impact of Content and Design Elements on Banner Advertising Click-through Rates
LOHTIA, RITU; DONTHU, NAVEEN; HERSHBERGER, EDMUND K. - In: Journal of Advertising Research 43 (2003) 04, pp. 410-418
Persistent link: https://www.econbiz.de/10005425150