Blended learning in principles of marketing : the effects of student differences on student performance
Year of publication: |
2023
|
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Authors: | Cannon, Joseph P. ; Lohtia, Ritu ; Paulich, Brianna JeeWon |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 1, p. 70-90
|
Subject: | attitude | blended learning | effort | metacognition | principles of marketing | self-efficacy | Studierende | Students | E-Learning | E-learning | Wirtschaftsstudium | Graduate economics education | Betriebswirtschaftsstudium | Graduate business education | Marketing | Lernen | Learning |
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