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Building trust in US–Japanese business relationships: Mediating role of cultural sensitivity
Lohtia, Ritu; Bello, Daniel C.; Porter, Constance Elise - In: Industrial marketing management : the international … 38 (2009) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10008894893
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Hybrid governance: The role of transaction costs, production costs and strategic considerations
Bello, Daniel C.; Dant, Shirish P.; Lohtia, Ritu - In: The journal of business & industrial marketing 12 (1997) 2, pp. 118-133
Persistent link: https://www.econbiz.de/10007370933
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Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.; Lohtia, Ritu; Paulich, Brianna JeeWon - In: Journal of marketing education : JME 45 (2023) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10014246070