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Defending market share against an emerging innovation
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - 1995
Persistent link: https://www.econbiz.de/10000912046
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A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 150-164
Persistent link: https://www.econbiz.de/10006878227
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The Inaugural ISMS Practice Prize Competition
Lilien, Gary L.; Foster, Joseph A.; Golder, Peter N.; … - In: Marketing science : the marketing journal of the … 23 (2004) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10006880822
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A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - In: Marketing Science 24 (2005) 1, pp. 150-164
This paper describes the development and application of a marketing model to help set an incumbent's defensive marketing strategy prior to a new competitor's launch. The management problem addressed is to assess the market share impact of a new entrant in the residential Australian long distance...
Persistent link: https://www.econbiz.de/10008788264
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Strategic marketing metrics to guide pathways to growth
Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016
Persistent link: https://www.econbiz.de/10011436072
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716475
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 2002/91/MKT
Persistent link: https://www.econbiz.de/10001719493
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D.; Roberts, John H.; Midgley, David F. - In: Research policy : policy, management and economic … 33 (2004) 2, pp. 351-362
Persistent link: https://www.econbiz.de/10001967280
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Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.; Morrison, Pamela D. - 1996
Persistent link: https://www.econbiz.de/10000939872
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Defending market share against a new entrant
Roberts, John H.; Nelson, Charlie J.; Morrison, Pamela D. - In: New directions in corporate strategy, (pp. 89-100). 2000
Persistent link: https://www.econbiz.de/10001565275