Showing 1 - 10 of 28
Persistent link: https://www.econbiz.de/10015051080
Persistent link: https://www.econbiz.de/10012406556
Purpose: This research aims to systematically explore the cognitive and emotional effects of values-related and performance-related negative brand publicity and investigate how the psychological effects translate into different behavioural outcomes. In addition, it examines the relative...
Persistent link: https://www.econbiz.de/10012076766
Persistent link: https://www.econbiz.de/10012085113
Persistent link: https://www.econbiz.de/10001767600
Persistent link: https://www.econbiz.de/10001767601
Persistent link: https://www.econbiz.de/10001767613
Persistent link: https://www.econbiz.de/10001767624
Persistent link: https://www.econbiz.de/10001767627
Persistent link: https://www.econbiz.de/10001239495