Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
| Year of publication: |
2020
|
|---|---|
| Authors: | Liu, Xian ; Loken, Barbara ; Wang, Liangyan |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2020, 1 (25.08.), p. 119-131
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1860 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406556