We describe a service quality initiative that focused on improving the work behavior and job attitudes of employees in a job category that is often overlooked, yet which is integral to the success of most public sector organizations — administrative assistants. Data on service quality were...

Can we adequately assess corporate reputation? The 'No' side argues that reputation is contextually dependent and lacks a consensus definition. The 'Yes' side argues that adequate does not equal perfect and that existing measures enable answering meaningful questions and making meaningful...