Bargaining activities now often take place electronically. Many travel-related exchanges occur through discount intermediaries such as Priceline and Hotwire, who offer customers opportunities to acquire travel-related items at reduced cost; in return customers give up prior knowledge regarding...

Due to the growth of discount travel intermediaries such as Priceline, researchers have become interested in customer reactions to brokered ultimatum bargaining contexts. In this study, utilizing justice theory, we examine how procedural variations in a brokered ultimatum game (BUG) affect...

The growth of discount travel intermediaries such as Priceline and Hotwire highlights the importance of studying customer reactions to brokered ultimatum bargaining contexts. We examine how procedural variations in a brokered ultimatum game (BUG) affect customer behaviors (offer made for the...