Similar Search Results

Service Innovativeness and Firm Value

Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276

Persistent link: https://www.econbiz.de/10010100764

How emerging markets are reshaping the innovation architecture of global firms

Shankar, Venkatesh; Hanson, Nicole - In: Review of marketing research 10 (2013), pp. 191-212

Persistent link: https://www.econbiz.de/10010185766

A two-step synthetic control approach for estimating causal effects of marketing events

Li, Kathleen T.; Shankar, Venkatesh - In: Management science : journal of the Institute for … 70 (2024) 6, pp. 3734-3747

Persistent link: https://www.econbiz.de/10014551983

Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - On the Efficiency of Internet Markets for Consumer Good...

Ratchford, Brian T.; Pan, Xing; Shankar, Venkatesh - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 4-16

Persistent link: https://www.econbiz.de/10007032605

First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308

Persistent link: https://www.econbiz.de/10008082576

Practice Prize Paper-BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate

Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584

Persistent link: https://www.econbiz.de/10008094142

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

Ailawadi, Kusum L.; Beauchamp, J.P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-56

Persistent link: https://www.econbiz.de/10008889587

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali; … - In: Journal of retailing 87 (2011) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10009177975

Innovations in Retailing

Shankar, Venkatesh; Yadav, Manjit S. - In: Journal of retailing 87 (2011) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009177978

The Effects of B2B Service Innovations on Firm Value and Firm Risk : How Do They Differ from Those of B2C Service Innovations?

Dotzel, Thomas - 2016

Both developed and developing economies worldwide are becoming increasingly services-driven. By some estimates, the value of business-to-business (B2B) commerce dwarfs that of business-to-consumer (B2C). In particular, firms competing in business markets are constantly seeking to introduce...

Persistent link: https://www.econbiz.de/10012982968