Similar Search Results

Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later

Yu, Julie H.; Albaum, Gerald - In: Journal of business research : JBR 55 (2002) 11, pp. 891-900

Persistent link: https://www.econbiz.de/10006722653

Simple rating scale formats: Exploring extreme response

Albaum, Gerald; Roster, Catherine; Yu, Julie H.; … - In: International journal of market research : JMRS ; the … 49 (2007) 5, pp. 633-650

Persistent link: https://www.econbiz.de/10007871340

Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later

Yu, Julie H.; Albaum, Gerald - In: Journal of Business Research 55 (2002) 11, pp. 891-899

Persistent link: https://www.econbiz.de/10005466103

Gamble more than you want?

Ho, Ying; Lam, Long W.; Lam, Desmond - In: International Journal of Contemporary Hospitality Management 31 (2019) 2, pp. 557-574

Purpose: This study aims to explore the influence of casino servicescape on unplanned gaming behaviors by examining the mediating role of casino customers’ perceived behavioral control (i.e. perceived internal and external control). Design/methodology/approach: Data were collected from 475...

Persistent link: https://www.econbiz.de/10012069292

Unfolding large-scale marketing data

Ho, Ying; Chung, Yuho; Lau, Kin-nam - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 119-133

Persistent link: https://www.econbiz.de/10008427707

The role of regulatory focus and goal progress on goal-directed consumption behaviors

Chan, Nga Cheng; Ho, Ying - In: Journal of Consumer Marketing 34 (2017) 2, pp. 147-155

Purpose This paper aims to examine the moderating role of customers’ regulatory focus on the relationship between progress level of goal pursuit and customers’ consumption behaviors in a retail setting. Design/methodology/approach Data were collected from a loyalty program organized by a...

Persistent link: https://www.econbiz.de/10014850107