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Goyal, Sanjeev (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001902866

Firms, networks and markets : a survey of recent research

Goyal, Sanjeev; Moraga-González, José Luis - In: Revue d'économie industrielle (2003) 2/3, pp. 207-232

Persistent link: https://www.econbiz.de/10001820905

A model of strategic targeted advertising

Galeotti, Andrea; Moraga-González, José Luis - 2004

We study a simultaneous move game of targeted advertising and pricing in a market with various consumer segments. In this setting we explore the implications of market segmentation on firm competitiveness. If firms are unable to target their ads on different consumer segments, a unique...

Persistent link: https://www.econbiz.de/10002059827

We sold a million units : the role of advertising

Monteiro, Paulo Klinger; Moraga-González, José Luis - In: Revista brasileira de economia : RBE ; revista da … 57 (2003) 2, pp. 401-419

Persistent link: https://www.econbiz.de/10002092876

Two firms is enough for competition, but three or more is better

Janssen, Maarten C. W.; Moraga-González, José Luis - 2001

Persistent link: https://www.econbiz.de/10001630165

Coupon advertising under imperfect price information

Moraga-González, José Luis; Petrakēs, Emmanuēl - In: Journal of economics & management strategy : JEMS 8 (1999) 4, pp. 523-544

Persistent link: https://www.econbiz.de/10001430194

Quality uncertainty and informative advertising

Moraga-González, José Luis - In: International journal of industrial organization 18 (2000) 4, pp. 615-640

Persistent link: https://www.econbiz.de/10001485462

Economics : an emerging small world?

Goyal, Sanjeev; Leij, Marco van der; Moraga-González, … - 2004

Persistent link: https://www.econbiz.de/10001884023

Strategic targeted advertising

Galeotti, Andrea; Moraga-González, José Luis - 2003

Persistent link: https://www.econbiz.de/10001792404

Goyal, Sanjeev; Konovalov, Alexander Victorovich; … - 2003

Persistent link: https://www.econbiz.de/10001792529

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