We sold a million units : the role of advertising
Year of publication: |
2003
|
---|---|
Authors: | Monteiro, Paulo Klinger ; Moraga-González, José Luis |
Published in: |
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas. - Rio de Janeiro, ISSN 0034-7140, ZDB-ID 209941-X. - Vol. 57.2003, 2, p. 401-419
|
Subject: | Werbewirkung | Advertising effects |
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