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A Generic Concept of Marketing...
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Marketing
224
Marketingmanagement
127
Marketing management
90
Marketing theory
42
Marketingtheorie
42
Theorie
32
Theory
32
Strategisches Management
28
USA
28
United States
26
Soziomarketing
25
Marktforschung
23
Absatz
18
Social marketing
17
Strategic management
17
Management
15
Vereinigte Staaten
15
Nonprofit-Organisation
14
Social Marketing
14
Einführung
12
Beziehungsmarketing
11
Relationship marketing
11
Nonprofit organization
10
Absatzpolitik
9
Absatzplanung
8
Asien
8
Brand management
8
Kundenmanagement
8
Lehrbuch
8
Corporate Social Responsibility
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Markenführung
7
Markenpolitik
7
Marketingstrategie
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Nonprofit marketing
7
Nonprofit-Marketing
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Welt
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Language
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English
292
Undetermined
130
German
68
French
6
Hungarian
1
Author
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Kotler, Philip
492
Armstrong, Gary
48
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
18
Pförtsch, Waldemar A.
17
Setiawan, Iwan
14
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Haas, Maximilian
6
Suvit Maesincee
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Lilien, Gary L.
4
Maesincee, Suvit
4
Makens, James C.
4
Reber, Heidi
4
Roberto, Eduardo L.
4
Roberto, Ned
4
Scheff, Joanne
4
Schultz, Randall L.
4
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Pearson Studium
4
Campus Verlag
2
AMACOM
1
Börsen-Buchverlag
1
Pearson Deutschland GmbH
1
Springer-Verlag GmbH
1
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Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
2
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Source
All
ECONIS (ZBW)
315
USB Cologne (EcoSocSci)
132
OLC EcoSci
28
Other ZBW resources
14
RePEc
7
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91
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10004582677
Saved in:
92
Marketing management : analysis, planning, and control
Kotler, Philip
-
1980
-
4. ed.
Persistent link: https://www.econbiz.de/10004582679
Saved in:
93
Marketing decision making : a model building approach
Kotler, Philip
-
1971
Persistent link: https://www.econbiz.de/10004582866
Saved in:
94
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10004582867
Saved in:
95
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
-
9. print.
Persistent link: https://www.econbiz.de/10004582868
Saved in:
96
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004582869
Saved in:
97
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
- In:
Review of marketing research
8
(
2011
),
pp. 87-120
Persistent link: https://www.econbiz.de/10009957655
Saved in:
98
Marketing and value creation
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10014580385
Saved in:
99
The consumer in the age of coronavirus
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
Saved in:
100
Where does consumerism stand today?
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
2
,
pp. 144-148
Persistent link: https://www.econbiz.de/10014580557
Saved in:
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