Marketing management : analysis, planning, and control
Philip Kotler
| Year of publication: |
1980 ; 4. ed.
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
London [u.a.] : Prentice-Hall |
| Subject: | Marketingmanagement |
| Extent: | XI, 722 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-557975-9 ; 0-13-557983-X |
| Source: |
Persistent link: https://www.econbiz.de/10004582679