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Behavioral models for analyzing buyers
Kotler, Philip - In: Journal of marketing 29 (1965) 4, pp. 37-45
Persistent link: https://www.econbiz.de/10002238466
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Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing management and the Indian economy, (pp. 150-169). 1970
Persistent link: https://www.econbiz.de/10002238475
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Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing management and administrative action, (pp. 146-160). 1968
Persistent link: https://www.econbiz.de/10002238490
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Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing and the behavioral sciences : selected readings, (pp. 543-564). 1968
Persistent link: https://www.econbiz.de/10002238495
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Behavioral models for analyzing buyers
Kotler, Philip - In: Dimensions of consumer behavior, (pp. 19-36). 1969
Persistent link: https://www.econbiz.de/10002238506
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The competitive simulator, a new management tool
Kotler, Philip - In: California management review 7 (1965) 3, pp. 49-60
Persistent link: https://www.econbiz.de/10002238943
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The competitive marketing simulator : a new management tool
Kotler, Philip - In: Readings in marketing : the qualitative and …, (pp. 206-222). 1967
Persistent link: https://www.econbiz.de/10002238951
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Competitive strategies for new product marketing over the life cycle
Kotler, Philip - In: Management science : journal of the Institute for … 12 (1965) 4, pp. B104-B119
Persistent link: https://www.econbiz.de/10002238960
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Competitive strategies for new-product marketing over the life cycle
Kotler, Philip - In: Mathematical models in marketing, (pp. 11-23). 1971
Persistent link: https://www.econbiz.de/10002238971
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The concept of marketing
Kotler, Philip - In: Organizing and managing the marketing function, (pp. 5-41). 1973
Persistent link: https://www.econbiz.de/10002238975