Behavioral models for analyzing buyers
Philip Kotler
| Year of publication: |
1968
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|---|---|
| Authors: | Kotler, Philip |
| Published in: |
Marketing management and administrative action. - New York, NY [u.a.] : McGraw-Hill. - 1968, p. 146-160
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. Vol. 29. 1965, Oct. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002238490