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Corporate models : better marketing plans
Kotler, Philip - In: Harvard business review : HBR 48 (1970) 4, pp. 135-149
Persistent link: https://www.econbiz.de/10002239070
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Corporate models : better marketing plans
Kotler, Philip - In: Business simulation for decision making, (pp. 97-121). 1977
Persistent link: https://www.econbiz.de/10002239082
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A design for the firmʹs marketing nerve center
Kotler, Philip - In: Business horizons 9 (1966) 3, pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
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A design for the firmʹs marketing nerve center
Kotler, Philip - In: Readings in marketing information systems : a new era …, (pp. 14-33). 1968
Persistent link: https://www.econbiz.de/10002239202
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A design for the firmʹs marketing nerve center
Kotler, Philip - In: Managing computer-based information systems, (pp. 385-400). 1971
Persistent link: https://www.econbiz.de/10002239223
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The elements of social action
Kotler, Philip - In: American behavioral scientist : ABS 14 (1971) 5, pp. 691-717
Persistent link: https://www.econbiz.de/10002239257
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From sales obsession to marketing effectiveness
Kotler, Philip - In: Harvard business review : HBR 55 (1977) 6, pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
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The future of the computer in marketing
Kotler, Philip - In: Computer innovations in marketing, (pp. 363-369). 1970
Persistent link: https://www.econbiz.de/10002239281
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A generic concept of marketing
Kotler, Philip - In: Journal of marketing 36 (1972) 2, pp. 46-54
Persistent link: https://www.econbiz.de/10002239295
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Harvesting strategies for weak products
Kotler, Philip - In: Business horizons 21 (1978) 4, pp. 15-22
Persistent link: https://www.econbiz.de/10002239300