A generic concept of marketing
Philip Kotler
| Year of publication: |
1972
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|---|---|
| Authors: | Kotler, Philip |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 2, p. 46-54
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002239295