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Adapting consumer products to lesser-developed markets
Still, Richard R.; Hill, John S. - In: Journal of business research : JBR 12 (1984) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10002862739
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The future of Japan's keiretsu in a global market
Herbig, Paul A. - In: Entrepreneurship, innovation, and change 4 (1995) 4, pp. 329-346
Persistent link: https://www.econbiz.de/10001200308
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An investigation into the influence of culture upon the innovative capabilities of nations, with special emphasis on Japan
Herbig, Paul A. - In: Entrepreneurship, innovation, and change 4 (1995) 3, pp. 253-275
Persistent link: https://www.econbiz.de/10001201600
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Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J. - In: Journal of global marketing 1 (1987) 1, pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
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International communication: An executive primer
Dulek, Ronald E.; Fielden, John S.; Hill, John S. - In: Business Horizons 34 (1991) 1, pp. 20-25
Persistent link: https://www.econbiz.de/10005354133
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A miss manners guide to doing business in Europe
Hill, John S.; Dulek, Ronald E. - In: Business Horizons 36 (1993) 4, pp. 48-53
Persistent link: https://www.econbiz.de/10005354500
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The Hazards of Strategic Planning for Global Markets
Chae, Myung-Su; Hill, John S. - In: Long range planning : LRP ; international journal of … 29 (1996) 6, pp. 880-891
Persistent link: https://www.econbiz.de/10007319634
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Market orientation and incumbent performance in dynamic market
Perry, Monica L.; Shao, Alan T. - In: European journal of marketing : EJM 36 (2002) 9, pp. 1140-1153
Persistent link: https://www.econbiz.de/10006086572
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International direct marketing strategies: A US-European comparison
Iyer, Ramesh T.; Hill, John S. - In: European journal of marketing : EJM 30 (1996) 3, pp. 65-83
Persistent link: https://www.econbiz.de/10006101547
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Nonconformity Advertising to Teens
Bao, Yeqing; Shao, Alan T. - In: Journal of advertising research 42 (2002) 3, pp. 56-65
Persistent link: https://www.econbiz.de/10006508828