de Kervenoael, Ronan; Canning, Catherine; Palmer, Mark; … - In: Journal of Fashion Marketing and Management: An … 15 (2011) 4, pp. 464-485
Purpose – In the UK, while fashion apparel purchasing is available to the majority of consumers, the main supermarkets seem – rather against the odds and market conventions – to have created a new, socially‐acceptable and legitimate, apparel market offer for young children. This study...