A 2 × 2 full factorial between subjects experimental design was used to examine how three elements of the health care experience (patients’ freedom to choose a physician; patients receiving their preferred physician; health care outcome) impacted on patient satisfaction with health care...

<title>ABSTRACT</title> Today's administrators in higher education face a dynamic marketplace that offers students an array of educational options and alternatives. Much like organizations more traditionally associated with marketing strategies and tactics, colleges and universities are gradually moving...

<title>ABSTRACT</title> The current study presents the findings of the initial application of the Marketing Lens Model in an academic setting. Empirical testing revealed that various stakeholder groups-students and faculty members-exhibited significantly different derived importance for individual product...