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Free samples, profits, and welfare : the effect of market structures and behavioral modes
Jagpal, Sharan; Spiegel, Menahem - In: Journal of business research : JBR 64 (2011) 2, pp. 213-219
Persistent link: https://www.econbiz.de/10008839676
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Fusion for profit : how marketing and finance can work together to create value
Jagpal, Sharan - 2008
Persistent link: https://www.econbiz.de/10003683003
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A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
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Do payday loans help the working poor?
Koku, Paul Sergius; Jagpal, Sharan - In: The international journal of bank marketing : IJBM 33 (2015) 5, pp. 592-604
Persistent link: https://www.econbiz.de/10011407141
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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
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A flexible method for protecting marketing data : an application to point-of-sale data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 153-171
Persistent link: https://www.econbiz.de/10011818484
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A Multibrand Concept-Testing Methodology for New Product Strategy
Jagpal, Sharan; Jedidi, Kamel; Jamil, M. - In: The journal of product innovation management : an … 24 (2007) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10007391616
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Measuring Heterogeneous Reservation Prices for Product Bundles - This paper develops a new methodology for measuring the joint distribution of reservation prices for products and b...
Jedidi, Kamel; Jagpal, Sharan; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 107-130
Persistent link: https://www.econbiz.de/10006889613
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A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models - We develop a framework for modeling multiple sources of mean and covariance heterogen...
Ansari, Asim; Jedidi, Kamel; Jagpal, Sharan - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 328-347
Persistent link: https://www.econbiz.de/10006904287
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Reviews and Communications - Reviews - Marketing Strategy and Uncertainty
Jagpal, Sharan; Balakrishnan, P.V. - In: Journal of macromarketing : examining the interactions … 20 (2000) 1, pp. 96-97
Persistent link: https://www.econbiz.de/10006907712