Narrow search
Showing 111 - 117 of 117
Cover Image
3. A development of the domain of marketing planning
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of marketing management : MM 12 (1996) 1-3, pp. 29-52
Persistent link: https://www.econbiz.de/10007001856
Cover Image
Capabilities for strategic flexibility: a cognitive content framework
Combe, Ian A.; Greenley, Gordon E. - In: European journal of marketing : EJM 38 (2004) 11-12, pp. 1456-1480
Persistent link: https://www.econbiz.de/10006078812
Cover Image
A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Greenley, Gordon E.; Bayus, Barry L. - In: European journal of marketing : EJM 28 (1994) 2, pp. 5-29
Persistent link: https://www.econbiz.de/10006104780
Cover Image
A Comparison of Slack Resources in High and Low Performing British Companies
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of management studies : JMS 35 (1998) 3, pp. 377-398
Persistent link: https://www.econbiz.de/10005901381
Cover Image
Multiple Stakeholder Orientation in UK Companies and the Implications for Company Performance
Greenley, Gordon E.; Foxall, Gordon R. - In: Journal of management studies : JMS 34 (1997) 2, pp. 259-284
Persistent link: https://www.econbiz.de/10005906014
Cover Image
Forms of Market Orientation in UK Companies
Greenley, Gordon E. - In: Journal of management studies : JMS 32 (1995) 1, pp. 47-66
Persistent link: https://www.econbiz.de/10005911763
Cover Image
Internal market orientation and market-oriented behaviours
Lings, Ian N.; Greenley, Gordon E. - In: Journal of service management 21 (2010) 3, pp. 321-344
Persistent link: https://www.econbiz.de/10008426064